One of my favourite projects to have the pleasure to have worked on. From taking the brief overseas in Europe, to brainstorming ideas, from sketch work to concept creation in 3D, all the way through to presenting the final presentation back to the client.
I came up with a series of designs all based on clear acrylic and stainless steel, of which they chose this design to go forward and produce.
Here are some of the renderings I produced for them to present my ideas. Had some fun with the rendering on this playing about with caustic lighting effects.
O’NEILL, THE ORIGINAL CALIFORNIA SURF, SNOW AND LIFESTYLE BRAND. Founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after. While many things have changed since those humble beginnings, Jack initial vision of producing functional and innovative riding products continues to inspire people and empower them to do what they love doing most.
- Design it.
- Make it.
- Feel good.
It goes without saying, for me this is such a cool iconic brand and was great fun to work on and such beautiful offices too.
